The RESNET INDUSTRY LEADERS MINI-TRACK
These sessions are presented by the Industry’s Innovators and create a Mini-Track within the Conference Schedule at this year’s RESNET Conference. Each session compliments the others and will allow the attendee the unique opportunity to build an action plan for successful growth of their profession!
Attend ALL THREE and be eligible for a special drawing to be held at the end of the Wednesday Session.
Drawing will include following prizes:
Free five days HERS class at PEG
Free Online Class from PSD and more………..
MONDAY – 1:30 PM Presented by PSD
Efficient New Homes in Young Markets in Changing Times
Presenter: Kathleen Greely, PSD Consulting
Room: San Marcos
Energy-efficient new homes programs face many challenges in young, undeveloped markets during the current new construction downturn. And now ENERGY STAR for Homes is changing, adding new hurdles for builders and raters to surmount. By drawing on the experience gained through a Mid-Atlantic electric utility new homes program, this session will focus on performance-based incentive design that creates a low barrier to entry, yet encourages builders to reach deeper levels of efficiency. By incenting but not requiring ENERGY STAR, programs can continue to collect energy savings as builders work through the ES 3.0 transition, while creating an ENERGY STAR-friendly economic environment. In addition, this session will look at problems unique to a young marketplace, including:
· Creating raters and interested builders simultaneously (not one before the other)
· Helping raters learn not just technical skills but also sales techniques
TUESDAY – 1:30 PM Presented by ENERGY VANGUARD & ENERGY CIRCLE
Internet Marketing 101 for Home Performance Raters, Auditors and Contractors
Presenters: Peter Troast, Energy Circle and Allison A Bailes III, PhD, Energy Vanguard
As the web increasingly replaces traditional forms of marketing, the energy efficiency contracting community faces the challenge--and opportunity--of understanding this complex and ever changing landscape. This workshop, aimed at those just starting to understand internet marketing, will cover the bases from managing your primary company web presence, understanding search engine optimization, the keyword landscape in our field, the rapidly evolving local search landscape, social media opportunities such as blogging, Facebook, Twitter and Google+, as well as paid options--lead generation services, pay per click advertising, and more.
WEDNESDAY – 8:30 AM Presented by PEG
Managing and Growing Your Rater Business
Presenter: Matthew Cooper, PEG
Room: San Antonio
As the President of PEG, one of the largest Rater Network businesses in America (65 Raters conducting more than 22,000 inspections per year), Matthew Cooper has a unique insight into the successful design, marketing, management and quality control of being a RESNET rating business. This session will focus on key elements to develop internally, critical aspects to effectively outsource and pitfalls to avoid at all costs. Having seen steady double digit growth for each of the past five years in this industry, the PEG process of conducting business has become a model for independent raters throughout the U.S. Matthew Cooper will provide essential resources and tools as well as specific examples of successful execution of each of the key elements that drive success in a complex economic climate.
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